Vintage March 1974 issue of Hep Magazine, a rare African American-focused publication founded in the 1940’s. Issue is in good condition with minor cosmetic/structural issues.
About: Hep & Jive, are two photojournalistic magazines, that featured articles based primarily on achievements of African Americans. It was part of the rise of postwar publications and businesses aimed at black audiences. The magazines were founded in the 1940 by Horace J. Blackwell, an African-American clothing merchant of Fort Worth, TX. This publication is a part of the Good Publishing (later Sepia Publishing) Co. family which includes, Sepia, Hep, Jive and Bronze Thrills. From its founding, Good Publishing Company had a focus on having female leadership in important editorial roles. The company was ultimately purchased back by Beatrice Pringle, who had been part of Blackwell's founding editorial team. She continued it until 1983, closing it despite positive circulation.
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